Streaming Evolution and Consolidation: The New Normal in Global Media and Entertainment
The global media and entertainment industry has been reshaped by the rise of streaming platforms, which evolved from niche services into dominant forces. Today, the focus is on consolidation, as platforms merge offerings, introduce ad-supported tiers, and expand international content to stay competitive. This shift is creating a new normal for viewers and studios alike, blending traditional and digital models while prioritizing quality, affordability, and accessibility across diverse global markets and audiences.