TikTok/Douyin Retains Crown as China’s Most Valuable Brand for Second Year
TikTok/Douyin has once again been named China’s most valuable brand in 2025, maintaining its top spot for the second consecutive year. With a brand value of $105.8 billion, the platform continues to lead thanks to its innovative integration of short-form video, e-commerce, and AI-powered personalization. Its success highlights the growing influence of digital ecosystems and reflects strong consumer engagement, both in China and globally, as ByteDance expands its presence across media and tech sectors.
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