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Alexander Skarsgård takes center stage in Calvin Klein’s latest fashion show, unveiling the brand’s autumn collection. The showcase highlights a blend of edgy and sophisticated designs, with Skarsgård bringing a fresh perspective to the fall lineup. This new presentation offers a glimpse into Calvin Klein’s autumn edge, blending modern style with timeless elegance.
Calvin Klein, renowned for its provocative advertising, has launched the next chapter of its Fall 2024 campaign with the enigmatic Alexander Skarsgård. Famous for his role as Eric Northman in HBO’s True Blood, Skarsgård adds his unique charm to this new campaign, following the buzz from Calvin Klein's recent sultry shoots featuring Jeremy Allen White of The Bear.
Shot by celebrated Turkish fashion photographer Mert Alas, the campaign showcases Skarsgård in intimate, woodsy settings, capturing the brand’s signature blend of serenity and edge. He models pieces from Calvin Klein's latest menswear collection, including Calvin Klein Studio, which targets a younger, trend-focused audience. The collection features items like 90s Straight jeans, a Chunky Wool Sweater, and a Classic Camel Shirt, reflecting the “dawn to dusk styling” theme that highlights versatility in fashion and lifestyle.
Styled by Emmanuelle Alt, the former Vogue Paris editor-in-chief, Skarsgård’s look combines sophisticated and relaxed elements. His poses, often with partially unbuttoned shirts, convey an effortless cool that merges casual with refined. This collaboration marks a return for Skarsgård, who previously worked with Calvin Klein as the face of their Encounter fragrance in 2012.
Skarsgård expressed his excitement about reuniting with Calvin Klein and praised the campaign’s styling for its sophisticated yet playful vibe. The campaign, rolling out globally today, will be prominently featured across social media and high-impact out-of-home placements.
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Source: thedrum
