Brand value - statistics & facts

Brand value: Key insights into the financial worth and consumer influence of top brands, highlighting statistics and facts.

Brand value, not to be mistaken with brand equity, is a phrase used in the marketing industry to describe brand worth, based on the implication that the owner of a well-known brand can generate more money than the owner of a less-known brand. In 2022, the aggregate value of the world’s 100 most valuable brands increased by over 22 percent and reached a record 8.7 trillion U.S. dollars. By comparison, this figure stood at around five trillion dollars just two years earlier.

But why does being a valuable brand matter? Strong brands enhance business performance primarily through their influence on customers, employees, and investors. They influence customer choice and create loyalty; attract, retain, and motivate talent; and lower the cost of financing. According to a 2022 global survey, five out of 10 consumers would be willing to spend extra for a brand with an image that appealed to them.

‍What is the world’s most valuable brand?

In 2023, Amazon overtook Apple as the most valuable brand worldwide. Offering a wide range of services, including online retail, computing services, and digital content, Jeff Bezos’ company has strengthened its brand among consumers worldwide, with a brand value of nearly 300 billion U.S. dollars. Despite grabbing the top of the ranking, Amazon recorded a decrease in brand valuation compared to 2022. Apple also saw its brand alue decline over 16 percent, which led the California-based tech giant to fall to the position of the second most valuable brand in the world.

‍EV carmakers see fastest growth in brand value

At the heels of the developing electric vehicle industry, electric vehicle companies recorded significant increases in brand value in 2023. Chinese EV manufacturer BYD led the list of fastest-growing global brands, with over 50 percent in brand value change. Also in the top 10, the American Tesla, which has been at the forefront of the EV market, saw an over 40 percent growth in its brand valuation. On the other hand, Chinese e-commerce players, severely impacted by the COVID-19 pandemic, recorded the highest brand value loss worldwide. For instance, the giant Alibaba.com lost over half of its brand value in comparison to 2022. 

KEY INSIGHTS

Most valuable brand worldwide - Amazon

Most valuable brand nation - United States

Sourced from Statista