Chinese Shoppers Favor Four Key Sites for Online Purchases

Chinese shoppers are increasingly turning to four key online shopping sites. These platforms have gained prominence due to their extensive product ranges, competitive prices, and superior user experiences. Discover which sites are leading the market and what makes them popular among consumers. Explore the trends driving their success and how they cater to the evolving needs of online shoppers in China.

A recent survey by Statista Consumer Insights reveals that Chinese consumers predominantly use domestic providers for their online shopping needs. JD.com leads this trend, with 61 percent of respondents having shopped there in the past year. Taobao and Tmall, both owned by Alibaba, follow, with 54 percent and 51 percent of respondents, respectively, indicating recent purchases.

Although Amazon is considered a leading global e-commerce platform, its impact in China is relatively limited. Only 20 percent of respondents reported having ordered from the U.S.-based platform recently. Besides Amazon, only two other international online stores appear among the 16 options provided in the survey: Apple, with 10 percent, and Sephora, with 8 percent.

Consumer preference is reflected in economic success for some companies. Alibaba, which owns Taobao and Tmall, reported a trailing twelve-month revenue of $132.4 billion, placing it at number 53 out of over 9,000 global public companies according to Companies Market Cap. JD.com performed even better, reaching the global top 50 with a revenue of $154 billion, ranking 40th worldwide, making it the highest-grossing Chinese tech company. Despite many products sold on Amazon being manufactured in China, as noted in a recent survey by Amazon seller software Jungle Scout, Chinese consumers prefer local alternatives.

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