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Today's daters are taking control of their romantic lives. Dissatisfied with the potential partners encountered at work, school, and within their social circles, an increasing number of heterosexual daters are choosing to find partners online.
Research conducted by Stanford University indicates that from 1995 to 2017, the percentage of heterosexual individuals meeting their partners online surged from 2 percent to 39 percent. Thanks to dating apps like Tinder and eHarmony, as well as social media platforms such as Facebook, daters have reconnected with old friends and acquaintances (8 percent of couples who met online), been introduced to new people (11 percent), or, in most cases, encountered someone entirely new on their own (81 percent).
The survey's authors concluded that the primary appeal of seeking a partner online is the broader range of options available compared to relying on friends and family. This is particularly advantageous when individuals are looking for something specific or difficult to find. Additionally, meeting partners in bars or restaurants also gained popularity from 1995 to 2017.
Stanford researchers excluded homosexual daters from their analysis, as they represent a minority sexual orientation and are more likely to find partners online compared to heterosexual individuals. These individuals typically exist in a "thick dating market," allowing them to identify multiple potential partners in their offline environments, according to the research.
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Source: statista