Experiential Etc: Pioneering the Next-Generation of AI Marketing Startups

Experience the forefront of AI marketing with Experiential Etc, a trailblazing startup leading the charge in innovative advertising technologies. Discover how they're shaping the future of marketing with their visionary strategies and groundbreaking approach.

Customers' perceptions tend to linger when they have the opportunity to experience the look and feel of the product or service.

Google introduced the concepts of Digital Marketing in the late 1990s, bringing awareness to the world. For nearly three decades, the industry adhered to similar standards. However, with the emergence of AI, significant advancements are anticipated. 

User experiences are poised for a significant transformation. Experiential Etc., a startup, aims to capitalize on this emerging landscape.

Experiential Etc. stands as India's premier 360° advertising startup, harnessing state-of-the-art techniques including Experiential Advertising, Augmented Reality, Virtual Reality, and Artificial Intelligence to offer inventive client solutions. 

Founded in 2017 by CEO Karan Bharadwaj and COO Prashant Pandey, the company has established itself as a leader in the industry.

Experiential Etc. is transforming the marketing landscape with its state-of-the-art AI-driven platform, offering a diverse array of solutions aimed at elevating customer engagement, boosting sales, and refining marketing campaigns.

 The company recognizes that customers' impressions endure when they can interact with products or services firsthand. For instance, providing a 3D preview of a house design aids decision-making for homeowners. Experiential aims to capitalize on this by utilizing technologies like Holonet, AR Filters, Web Games, Virtual Spaces, Liveglass, and Sensor Games to enrich the user experience.

With a wide-ranging portfolio encompassing more than 120 brands, including prominent names such as Xiaomi, OnePlus, RelianceBrands, ShoppersStop, Nerolac, Diageo, Zee Media, Amazon Prime, and Skechers, among others, Experiential Etc. has established itself as a key player in the industry. 

Collaborations with renowned entities like Sony Pix, Sony Pictures, and Hyundai further highlight the company's standing. Karan Bhardwaj, CEO & Founder of Experiential Etc., remarked, "Our platform is tailored to empower businesses of all sizes, leveraging the potential of AI to unlock new avenues for growth and success."

‍AI-Powered Customer Insights: 

By harnessing sophisticated artificial intelligence algorithms, Experiential Etc. delivers profound insights into customer behavior, preferences, and trends. This empowers businesses to customize their marketing strategies effectively, ensuring maximum impact and resonance with their target audience.

‍Personalized Marketing Campaigns: 

Through the platform, businesses can craft highly targeted and personalized marketing campaigns tailored to individual customer profiles. This approach facilitates higher conversion rates and enhances return on investment (ROI) by ensuring that marketing efforts resonate effectively with each customer.

‍Omni-Channel Marketing: 

Experiential Etc.'s platform facilitates omni-channel marketing strategies, enabling businesses to deliver consistent and seamless experiences across various channels, including social media, email, mobile, and more.

The Indian advertising market reached INR 667 Billion (USD 8.1 billion) in FY21 and is projected to reach INR 1,272 Billion (USD 15.5 billion) by FY27, with a growth rate CAGR of 11.3% during FY22-FY27.

In the past two years, the company's revenue surged from ₹0.37 Cr in FY21 to ₹5.81 Cr in FY23, reflecting a remarkable CAGR of 297%. Notably, the revenue soared by 80% year-on-year in FY23.

This remarkable revenue growth can be attributed to an expanded client base, including contracts secured with prominent entities such as Adani, Reliance Retail, Jio, OnePlus, Samsung, and Asian Paints. The company aims to leverage these partnerships for enhanced financial performance. Additionally, Experiential Etc. is exploring potential collaborations with Polycab, ONGC, Dell, Godrej, Minute Maid, and Bajaj Finserve.

Conclusion:

In conclusion, the thorough review and analysis of Experiential Etc.'s cutting-edge AI marketing solutions confirm the company's leadership in the marketing technology sector. Through its innovative AI technology, Experiential Etc. consistently delivers significant results for businesses aiming to elevate their marketing strategies and provide outstanding customer experiences. 

Accredited Investors are encouraged to consider investing in Experiential Etc. after conducting their due diligence.

Source: financialexpress‍