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If Lindsay Lohan’s Irish Wish was for her new movie to draw a bigger crowd than her last one, then that wish came true. The former teen actress, who has reemerged from years off-screen to star in two NetflixNFLX +1.1% romcoms over the past 18 months, powered her new film to a better debut than the last one. Irish Wish, which premiered on Netflix over the weekend, drew 3% more households than Lohan’s previous film on the streaming service. Falling for Christmas bowed in late 2022 on Netflix. However, the magical St. Patrick’s Day-weekend film, in which Lohan plays a woman whose wish for true love vaults her into an unexpected situation, is not the top movie premiere on Netflix this year.
The new Lohan movie Irish Wish did better than her last one. According to Samba TV, a TV intelligence company, Wish drew 1 million U.S. households in the live-plus-two-day window over the weekend.
That was up 3% from Lohan’s last Netflix release, Falling for Christmas, which averaged 989,000 households in the same release window.
Perhaps not surprisingly, older Millennials, who grew up watching Lohan’s early movies and seeing her escapades documented on social media, were particularly into the movie. Samba found that households with adults 35-44 overindexed on viewership by 6%, meaning they were more likely than the average person to watch Wish.
Despite a lot of pre-premiere hype for the movie and excitement over Lohan’s continued resurgence, the film actually didn’t draw notable numbers. For example, Samba notes that Rebel Moon-Part One: A Child of Fire, a sc-fi film starring Sofia Boutella and Charlie Hunnam, did better over its four-day release window.
That film drew 1.7 million households upon its December release. It also did very well among Black households, which overindexed viewership by 8%, and Hispanic households, which overindexed by 12%.
Source: Forbes
