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Jaguar halts new car sales in the UK until 2026 as it transitions to an all-electric lineup, marking a bold step toward sustainability and innovation.
JLR outlined its vision for an EV-only future for Jaguar in early 2021. This came just months after then-Prime Minister Boris Johnson revealed plans to end the sale of new petrol and diesel cars by the decade's close.
Jaguar, a symbol of British automotive prestige, has ceased selling new cars in the UK until 2026, marking a historic pause for the brand. The Tata Motors-owned Jaguar Land Rover (JLR) aims to relaunch Jaguar as an all-electric luxury carmaker, with its new lineup debuting in mid-2026. Until then, any unsold Jaguars in UK inventory are classified as pre-owned, regardless of mileage.
This shift stems from plans laid in 2021, shortly after the UK government announced a ban on new petrol and diesel car sales by 2030. The transition to zero-emission vehicles has proven challenging for JLR and other manufacturers. Under the UK’s zero-emission mandate, 22% of new car sales must now be electric, but only 18% of new registrations this year meet that criteria. Automakers can mitigate penalties by purchasing credits from companies like Tesla or offsetting shortfalls in the future.
JLR has halted production of XE, XF, and F-Type models and will cease assembling E-Pace and I-Pace SUVs in Austria by December, redirecting remaining inventory to international markets. This marks the first time since World War II that Brits will be without new Jaguar vehicles.
Land Rover, the more profitable arm of JLR, continues production, while Jaguar undergoes a full transformation. The company plans to unveil its vision for the brand at Miami Art Week on December 2, but the release of its new EV range has been delayed beyond initial projections.
Unlike rivals rushing EVs to market with mixed success, JLR is taking a cautious approach. CEO Adrian Mardell emphasized the importance of delivering uncompromised electric vehicles, acknowledging reduced investment in Jaguar compared to a decade ago. Meanwhile, F-Pace production for export will continue in the UK until early 2026.
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Source: Business Standard
