Stay informed with our newsletter.
.webp){kind=spacer}
EN
Pluckk has launched a new line of cold pressed juices, focusing on health and natural flavors. This range features a variety of nutrient-rich juices, each crafted to maintain the natural benefits of the ingredients. The launch caters to health-conscious consumers looking for refreshing and wholesome beverage options.
Pluckk, a trailblazing digital lifestyle brand, has unveiled its latest range of preservative-free cold-pressed juices, marking a significant move in response to the shifting dynamics of the market towards fresher alternatives, in line with the burgeoning demand for health-conscious options.The packaged juice sector in India currently boasts a market value of Rs1100 crore, maintaining a steady growth rate of 15% annually.
Featuring a selection of 10 flavors, including favorites such as Mango, Pomegranate, Pineapple, and Valencia, these cold-pressed juices are meticulously crafted using 100% fruit, providing consumers with a guilt-free indulgence devoid of added sugar or concentrates. Moreover, leveraging HPP technology, these juices boast a shelf life of 21 days, ensuring prolonged freshness.
Pratik Gupta, the CEO of Pluckk, expressed the brand's commitment to sourcing ingredients directly from partner farms to ensure the highest standards of quality and hygiene. He emphasized the increasing consumer demand for fresh, preservative-free juice options, stating that the introduction of this new category aligns with Pluckk's brand philosophy of delivering clean label products made from premium produce. Gupta underscored the brand's dedication to providing nothing but the best to its customers.
Pluckk's juices are not only available on its own direct-to-consumer platform but also on various prominent platforms such as Zepto, Amazon, and Swiggy, as well as esteemed outlets like Nature’s Basket and Foodsquare, ensuring easy accessibility for consumers nationwide.
The brand's innovative approach to fresh food has garnered widespread acclaim, with a presence in six major cities including Mumbai, Bengaluru, Pune, Chennai, Hyderabad, and NCR. By prioritizing purity and quality, Pluckk continues to set new standards within the industry, offering consumers a healthier and more wholesome beverage option.
Source: fnbnews
