Property Finder sells CRM unit to sharpen focus on core services

Property Finder has sold its CRM unit as part of a strategic move to concentrate on its core real estate offerings. By divesting this non-essential segment, the company aims to streamline operations, enhance its primary services, and focus on providing improved real estate solutions to its users. This decision aligns with Property Finder's long-term growth strategy and commitment to refining its core business model.

Property Finder, a prominent real estate portal in the MENA region, has announced the successful sale of its CRM business, PropSpace, as part of its strategic shift to enhance value for its core customers. This decision underscores Property Finder's dedication to streamlining operations and reaffirming its mission to empower consumers in making informed real estate choices.

PropSpace will now function as an independent company, delivering exceptional solutions to real estate professionals in the UAE. Patrick Caulfield will lead the newly established entity as Chief Executive Officer. Previously, Caulfield served as Managing Director of Arthur Online, a top property management CRM in the UK that was acquired by Aareon, Europe’s largest PropTech provider.

Following this, he became Aareon’s UK Head of M&A, overseeing the acquisition of multiple CRMs and specialized solutions for the real estate sector. His extensive experience positions him well to lead PropSpace into its next growth phase.

"As the real estate industry increasingly relies on digital transformation, the CRM market is a crucial driver of operational efficiency for real estate professionals. This transition allows us to create an independent entity that can better serve our industry," said Michael Lahyani, Founder and CEO of Property Finder.

"Through this transition, we are granting PropSpace the freedom to innovate and maintain its leadership in the CRM field," he added.

With Caulfield at the helm, PropSpace is set to broaden its services, offering tailored technology solutions that enable brokers and real estate agencies to manage their operations more effectively.

On his new role, Caulfield expressed enthusiasm about leading PropSpace into this new phase, emphasizing their commitment to evolving their platform and driving significant innovation that empowers real estate professionals in a competitive landscape.

This divestment highlights Property Finder's commitment to being the leading marketplace for property seekers, agents, and developers while also fostering innovation and growth within the proptech sector.

For questions or comments write to writers@bostonbrandmedia.com

Source: zawya‍