Report Indicates 50% Increase in Cross-Border Tourists Visiting Northern Ireland

"A recent report reveals a notable 50% uptick in cross-border tourism to Northern Ireland, suggesting growing interest in the region. This increase offers promising prospects for the local tourism sector and highlights Northern Ireland's appeal to visitors from neighboring areas."

Official data indicates that the number of tourist visitors from the Republic of Ireland to Northern Ireland surged by nearly 50% in 2023. Figures from Ireland's Central Statistics Office (CSO) reveal approximately 1.3 million overnight trips, a significant increase from just over 890,000 in 2022. South-to-north tourism has experienced remarkable growth since the pandemic, with overnight visits soaring by 145% since 2019.

The pandemic likely contributed to this trend, as travel restrictions prevented people from flying to international destinations. This initially boosted visitor numbers, a trend that has persisted over time. Additionally, the estimated expenditure by visitors from the Republic of Ireland in 2023 increased by approximately 50%, rising from £181 million to nearly £270 million.

Troubles legacy

John McGrillen, chief executive of Tourism NI, described the results as "exceptional," particularly considering the challenging economic environment and heightened competition from alternative destinations. He noted that factors contributing to this growth include investment in novel visitor experiences, as well as enhanced marketing and promotion efforts in the Republic of Ireland.

For Tourism NI, the Republic of Ireland posed longstanding challenges due to the lingering effects of the Troubles, making it difficult to draw visitors across the border. However, Mr. McGrillen highlighted that recent research indicates positive outcomes across Northern Ireland, attributing this success to investments made and the significant growth in both visitor numbers and spending.

Source: BBC