Russian Youth Embrace K-pop and Anime Craze Amid Rising Asian Cultural Influence

Amidst a surge in Asian cultural influence, Russian youth are wholeheartedly embracing the K-pop and anime craze. This trend reflects a broader cultural shift, showcasing the cross-cultural exchange as young Russians enthusiastically immerse themselves in diverse forms of entertainment from Asia.

MOSCOW, April 24 (Reuters) - In a recent revelation, Karina Marakshina reflects on the dramatic shift in musical preferences within her Moscow dance studio. Just a few years back, she found herself having to elucidate the concept of K-pop to curious minds. Fast forward to the present, and Marakshina notes with surprise that the infectious beats of K-pop now reverberate through the corridors of virtually every shopping mall she frequents.

Russia, with its expansive border shared with China, has historically nurtured cultural connections with East Asia. However, the recent wave of sanctions has erected barriers around Western cultural imports, such as films and music. In response, a burgeoning trend is emerging among the younger demographic in Russia, who are increasingly gravitating towards entertainment offerings from countries like South Korea, Japan, and China. This cultural shift underscores a dynamic reorientation in the global entertainment landscape, with Eastern influences steadily gaining prominence in Russian society.

Gone are the days when Russian enthusiasts had to embark on journeys to Japan to partake in anime festivals. Last November, over 1,000 cosplayers bedecked in vibrant purple wigs and traditional kimonos, armed with imitation swords, descended upon a festival in Moscow. Amidst the bustling stalls of local vendors, they eagerly sought out trinkets inspired by their beloved Japanese animations.

Karina Marakshina's venture, GSS Studio, initially took root in 2016 with just two groups honing their K-pop dance moves in rented halls by the hour. Today, it stands as a testament to exponential growth, boasting thousands of students across three expansive studios in Moscow, with its influence extending to other cities as well.

GSS Studio doesn't just focus on classes; it orchestrates grand spectacles like an annual student concert and high-energy dance "battles" complete with coveted prizes. Going above and beyond, it arranges exhilarating tours to South Korea for the most ardent K-pop aficionados.

Reflecting on the shifting cultural landscape, Marakshina remarks, "Every conversation I have with teenagers revolves around Asia." She observes with fervor that K-pop's pervasive influence knows no bounds, steadily building momentum with each passing day.

'TOGETHERNESS'

Polina Ivanovskaya, a seasoned choreographer with over five years of experience at GSS Studio, recently helmed a class in a bustling Moscow studio. Drawing in over a dozen enthusiastic young dancers, the session offered a glimpse into the world of K-pop choreography. For a nominal fee of 600 roubles ($6.50), participants indulged in a two-hour trial session, immersing themselves in the dynamic rhythms and intricate moves synonymous with K-pop culture.

"I love how this dance trend fosters a sense of unity," she shares with enthusiasm. "You truly feel the camaraderie of dancing with a group of like-minded individuals."

At 22 years old, Ivanovskaya observes a remarkable surge in interest towards the studio, attributing it to the growing visibility of K-pop music and dance styles in Russia.

"The phenomenon has spread like wildfire because many K-pop enthusiasts have taken to the streets to film their own music videos," Ivanovskaya explains.

In a captivating scene witnessed in January, several spellbound school-age girls gazed on as eight female dancers passionately performed to the tune of MiSaMo's "Do Not Touch" during a video shoot, staged in the lively food plaza of a Moscow shopping mall.

Recently, another dedicated K-pop dancer named Madina embarked on a creative endeavor, shooting a music video in the confines of an empty parking garage alongside four fellow members of the group Snaky. Clad in beige coveralls reminiscent of workmen attire, the troupe poured their energy into the performance.

During a brief respite from shooting, Madina shares her perspective on the profound connection fostered through dancing. "It's like delving into the inner world of the idols," she muses, alluding to the revered K-pop stars. "Engaging in this art form makes you feel like an integral part of a vibrant community."

($1 = 92.4300 roubles)

Source: Reuters