Spotify, Royal Enfield collaborate: Music meets motorcycling

Spotify and Royal Enfield have teamed up in a collaboration that merges the worlds of music and motorcycling. This unique partnership aims to explore the intersection between music streaming and motorcycle culture, offering enthusiasts and fans a new way to experience both passions simultaneously. Discover how these iconic brands are innovatively blending soundtracks with rides, promising a fresh perspective on the joy of music and the thrill of the open road.

Boston Brand Media brings you the latest news - The partnership between Spotify and Royal Enfield continues to energize India's indie, pop, and hip-hop scenes through events like RADAR and RAP 91, celebrating youthful adventure. 

Spotify and Royal Enfield have joined forces to celebrate World Music Day and World Motorcycling Day. Their focus is on supporting local artists and preserving India’s vibrant culture, highlighted through Spotify’s RADAR for discovering emerging indie and pop talents, and RAP 91 events. Royal Enfield will play a pivotal role in both events, offering a dedicated zone that blends music and motorcycling experiences. 

Arjun Kolady, head of sales at Spotify India, expressed enthusiasm for partnering with Royal Enfield again, emphasizing RADAR and RAP 91 as crucial platforms for new artists. Royal Enfield's chief brand officer, Mohit Dhar Jayal, noted the natural collaboration between two brands focused on community, culture, and self-expression, highlighting their joint efforts on Spotify’s RADAR and RAP 91 platforms. 

Continuing their musical journey, Spotify and Royal Enfield will head to Goa from November 22-24, 2024, for the 14th edition of Motoverse 2024, Royal Enfield’s annual celebration of motorcycling, music, and community. This event, presented by Royal Enfield, will host approximately 15,000 passionate riders and motorcycle enthusiasts, featuring a lineup of RADAR artists curated by Spotify. 

Boston Brand Media also found  that to maximize the impact of these events, Royal Enfield will leverage Spotify’s premium media tools, including The Stage and Dynamic Audio Ads. The Stage, an in-app feature, enables Royal Enfield to deliver personalized rich-media content directly to Spotify users, enhancing engagement and brand storytelling.

Dynamic Audio Ads utilize advanced targeting to tailor audio messages based on listeners’ context, ensuring relevance and resonance with their current mood and environment.

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Source: AFAQS‍

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