Spotify Trials an AI DJ Fluent in Spanish

Spotify is experimenting with an AI DJ capable of conversing in Spanish, suggesting the platform's interest in language-specific content.

Spotify's introduction of its AI DJ function, offering personalized music choices to users, marked the company's initial foray into an AI-driven future. Presently, Spotify is crafting a Spanish-speaking variant of this DJ. 

Tech expert Chris Messina discovered references to the new AI DJ within the app's code. These findings indicate users will have the option to switch the AI DJ's language from English to Spanish, and the DJ's name, "DJ Livi," was revealed. Additionally, the code hints at availability in Mexico.

‍If introduced, DJ Livi would mark the initial expansion of the feature into a new language, whereas the current AI DJ, DJ X, debuted globally last year but exclusively in English. When contacted for input, Spotify did not contest the discovery. 

‍A company representative stated, "At Spotify, we regularly conduct various tests to empower users to engage with music they enjoy. Some of these tests shape our broader user experience, while others provide valuable insights. At present, we have no additional updates to share regarding future initiatives."‍

Spotify has not confirmed concrete launch plans for a Spanish-speaking AI DJ, as the feature remains experimental at this stage. Nonetheless, targeting this demographic would be logical for Spotify, considering the widespread popularity of the Spanish language globally, trailing only behind English, Mandarin, and Hindi.

Moreover, Spanish is prevalent in the U.S., a crucial market for Spotify, with over 42 million individuals speaking the language at home. If the feature were to launch, presumably, users worldwide would have the option to set their AI DJ to Spanish.

Spotify has been exploring various AI technologies beyond just an AI DJ. Among these experiments are AI-generated host-read ads for podcasts and personalized AI playlists constructed through prompts. CEO Daniel Ek has hinted at broader plans to leverage AI throughout Spotify's operations, including personalization, advertising, and podcast summaries.

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Source: techcrunch‍