The Gauge™: Poland | March 2024

March marks the beginning of spring, bringing warmer weather and a decrease in the time viewers spend watching TV at home. On average, viewers spent eight minutes less per day watching video content in March compared to February. Traditional TV viewing decreased by seven minutes per day, while streaming viewing dropped by an average of one minute per day.

The most-watched TV programs in March included matches of the Polish national soccer team in the Euro 2024 tournament's barrages, Polish series and entertainment shows, and news programs. Among streaming platforms, the BVOD Player service saw notable increases in viewership.

Streaming accounted for 8.1% of TV viewing in March, with YouTube leading among streaming services with a 2.1% share. Netflix maintained its share from February at 2.0%.

‍About The Gauge™

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The Gauge™ was established to offer the media industry regular insights into television viewership across significant television distribution platforms. Nielsen introduced the inaugural edition of The Gauge™ in the United States in May 2021.

‍The methodology behind The Gauge™

The Gauge™: Poland relies on data sourced from Nielsen's single-source panel, comprising 3,500 households and nearly 9,700 panelists. This report utilizes monthly Average Minute Rating (AMR) audience share data, focusing on individuals aged 4 and above. The data is segmented into cable, satellite, terrestrial television (including both linear and time-shifted content up to 7 days), and streaming viewership. Live streaming of TV stations on OTT platforms is categorized as streaming viewership. The "Other" category encompasses views of unrecognized content. Nielsen Poland developed this version of The Gauge™ through methodology comparisons.

Source: Nielsen