Within a year, a 32-year-old attorney departed from her conventional career path to establish a startup focused on electric flossing, which quickly amassed nearly $1 million in revenue.

"In a remarkable career shift, a 32-year-old attorney ventured into entrepreneurship, founding a startup specializing in electric flossing. Within a year, the venture achieved impressive success, generating close to $1 million in revenue, showcasing her entrepreneurial prowess and the demand for innovative dental technology."

Samantha Coxe's business concept originated from a personal anecdote: misleading her dentist about regular flossing. This led to over 10 cavity fillings, prompting the 32-year-old former corporate attorney to leave her career in 2021 and establish Flaus, dubbed the "world’s first electric flosser." Seeking $250,000 for a 5% stake, Coxe pitched her company to investors on ABC's "Shark Tank," revealing it had generated approximately $900,000 in sales in the previous year. She aimed to expand Flaus into an "oral beauty" brand, envisioning placement in stores like Sephora and Ulta.

Describing Flaus as akin to an electric toothbrush, Coxe explained its operation and features, highlighting its potential. The investor judges, impressed by the product's innovation and peppermint flavor, delved into the financials. Coxe disclosed the pricing model, production costs, and subscription details, projecting profitability by 2024 and teasing a future children's version.

During negotiations, Mark Cuban and Lori Greiner passed on the opportunity, citing reasons related to their areas of expertise and personal preferences. However, three investors made offers: Kevin O'Leary proposed $250,000 for a 5% stake plus a royalty until reaching $750,000; Daymond John offered $250,000 for a 10% stake, and Candace Nelson proposed $250,000 for an 8% stake.

After deliberation, Coxe chose to partner with Nelson, valuing not only her financial investment but also the promised mentorship and emotional support. Nelson expressed her commitment to assisting Coxe in various aspects, including operations and strategy, emphasizing her determination to instill good oral hygiene habits in her own children.

Coxe expressed gratitude for Nelson's belief in her vision, finding validation in her recognition of the passion driving her company's growth.

Source: CNBC