Branding with AI: The New Rules of Influence in a Digital-First World
This article explores how AI is reshaping branding in today’s digital-first world. It covers the rise of personalized marketing, AI-driven content creation, social media optimization, and the evolution of influencer marketing - including virtual influencers. As AI transforms how brands connect with audiences, the article highlights the need for authenticity, ethical use of technology, and the balance between automation and human creativity.
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