AI + Media: How Automation Is Reshaping Global Ad Spend
"AI + Media: How Automation Is Reshaping Global Ad Spend" explores how artificial intelligence is revolutionizing the advertising landscape. The piece examines how automation enables real-time ad targeting, personalized content delivery, and efficient budget allocation across platforms. It highlights the rise of programmatic advertising, data-driven strategies, and AI-powered analytics that optimize performance and ROI. As brands shift toward smarter media investments, AI is becoming essential in shaping the future of global ad spending and marketing innovation.