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Since launching in 2016, TikTok has become a juggernaut in the social media landscape.
In 2024, over 900 million users flock to the platform every day.
With that in mind, we’ll explore the latest TikTok screen time data below:
Contents
The average user spends 58 minutes and 24 seconds on TikTok each day.
That equates to approximately 6% of the average person’s waking hours.
The average time spent on TikTok has increased year-over-year over the last half-decade.
In 2019, the average user spent 27 minutes and 24 seconds on TikTok.
As of 2024, that figure has more than doubled (↑ 113%), reaching an estimated 58 minutes and 24 seconds.
Here’s a breakdown of the average daily time spent on TikTok since 2019:
Source: eMarketer
As of February 2023, TikTok is leading the way as the social media platform receiving the most user attention in the US.
Americans spend nearly 1/3rd of their social media time (32%) on TikTok. That’s 12% more than the next most popular social media platforms in terms of time spent on them (Facebook & Instagram both at 20%).
Here’s a full breakdown of the average share of time spent on social media platforms:
As of February 2023, TikTok is leading the way as the social media platform receiving the most user attention in the US.
Americans spend nearly 1/3rd of their social media time (32%) on TikTok. That’s 12% more than the next most popular social media platforms in terms of time spent on them (Facebook & Instagram both at 20%).
Here’s a full breakdown of the average share of time spent on social media platforms:
The average time spent on TikTok each month has surged in recent years.
In 2020, the global average stood at 13 hours and 18 minutes per month.
By 2022, this figure had increased by 76.7%, reaching 23 hours and 30 minutes.
In other words, the average person spends 3% of their month on TikTok or 5% of their total waking hours.
According to the latest data, Australians spend the longest time on TikTok each month (29 hours and 36 minutes). That equates to over 20% more than the global average.
At the other end of the spectrum, South Koreans have the lowest recorded average with 19 hours and 54 minutes spent on TikTok each month (18% less than the worldwide average).
Around 1 in 4 (22%) US teenagers spend 2-3 hours a day on TikTok.
And approximately 2 in 3 (65%) US teens spend at least one hour per day using TikTok.
On average, children spend between 1 hour and 53 minutes and 1 hour and 54 minutes on TikTok each day.
That is more than any other social media platform and 23 minutes more than the average time spent on Snapchat.
Conclusion
TikTok’s popularity shows no signs of slowing down. And platform usage time continues to grow each year.
If you found this data insightful, take a look at more TikTok-related stats here: TikTok User Age, Gender, & Demographics, TikTok Content Creator Statistics, and Top 100 TikTok Searches.
Source: explodingtopics
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