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Boston, MA, February 2025 – Cathay Pacific Airways has achieved remarkable recognition from the Global Brand Frontier Awards 2024, conducted by Boston Brand Research & Media. The airline was awarded the titles of "Best Long-Haul Airline for Asia-Pacific – Global" and "Best Asian Airline for Service and Comfort – Asia." These accolades highlight Cathay Pacific's steadfast dedication to redefining global travel standards, offering unparalleled service and comfort, and consistently delivering an exceptional passenger experience. The awards reflect the airline's enduring commitment to innovation, excellence, and its vision of becoming one of the world's leading service brands.
The Global Brand Frontier Awards are a prestigious acknowledgment of brands that exemplify exceptional achievements and transformational contributions to their industries. Cathay Pacific’s recognition underscores its position as a trailblazer in the aviation industry, setting benchmarks for long-haul travel and premium service in Asia and beyond.
Shivakumar, President & CEO of Boston Brand Research & Media, expressed his admiration for Cathay Pacific’s accomplishments, stating, “Cathay Pacific is more than an airline; it is an icon of excellence in the aviation world. Its enduring commitment to innovation, customer satisfaction, and operational excellence makes it a true leader in the industry. These awards are a testament to Cathay Pacific’s relentless pursuit of delivering outstanding travel experiences. The airline’s ability to adapt to changing industry dynamics while maintaining its core values is truly commendable. We are proud to honor Cathay Pacific with these prestigious accolades and celebrate its remarkable journey toward shaping the future of global travel.”
Chris Vanden Hooven, Senior Vice President Americas at Cathay Pacific, shared his sentiments on the recognition, stating, “From all of us at Cathay Pacific, we are honored to be distinguished as the Best Long-Haul Airline for Asia-Pacific and Best Asian Airline for Service and Comfort in the Global Brand Frontier Awards 2024. For nearly 80 years, Cathay Pacific has been steadfastly committed to elevating the standard of global aviation, persistently pursuing our vision of becoming one of the world's greatest service brands. The accolades reflect the dedication of our entire team — from our flight crews and ground staff to those behind the scenes — who consistently uphold our commitment to service excellence and continuous innovation to provide seamless journeys to Hong Kong and beyond.”
Premium full-service airline Cathay Pacific is the home carrier of Hong Kong with over seven decades of history, and is a founding member of the oneworld global alliance. Cathay also comprises the cargo division Cathay Cargo, low-cost carrier HK Express and its lifestyle business. Cathay is a member of the Swire Group and is listed on the Hong Kong Stock Exchange (HKSE). For more information, please visit www.cathaypacific.com.
Boston Brand Research & Media is a premier global consulting and media organization, renowned for its innovative research and comprehensive branding solutions. The company provides insightful news, perspectives, and analyses on brands shaping the future of their industries. With a reputation for thought leadership, Boston Brand Research & Media excels in identifying emerging trends, recognizing industry leaders, and fostering global business growth. Each year, the organization honors companies excelling in visionary leadership, exceptional offerings, and industry-defining innovations, further cementing its authority in global excellence.
The Global Brand Frontier Awards, established by Boston Brand Research & Media, celebrate the world’s most dynamic brands across various industries. These awards honor companies that showcase extraordinary innovation, leadership, and a commitment to delivering global excellence. Serving as a benchmark for success, the awards identify and celebrate brands that redefine standards in their respective industries. Recipients are recognized for their forward-thinking strategies, customer-centric approaches, and transformational contributions to their sectors.
To nominate your company or business leader for the Global Brand Frontier Awards 2025, please visit this link.
For more information, please contact:
Email: awards@bostonbrandmedia.com
Phone: +1 (617) 383 7999
