Experts caution Gen Z about a risky new summer trend

Experts are raising alarms about a trending summer activity among Gen Z that carries potential risks. This behavior, gaining popularity on social media, could pose threats to health and safety, prompting professionals to issue warnings.

By now, it’s well-known that there’s nothing healthy about having a tan. However, it appears that Gen Z might not have received the message, as a worrying new trend around tanning has emerged. Experts are urging young people to prioritize sun safety, while emphasizing that parents also share responsibility in addressing this issue.

The Risky Trend

On social media platforms like Instagram and TikTok, influencers are no longer just promoting skincare and makeup routines; they’re now sharing tanning routines as well. Videos showcasing young women applying tanning oils and monitoring the UV index - used as a tool rather than a warning - are going viral. These clips encourage others to intentionally create tan lines on their skin for aesthetic appeal.

Professor Anne Cust, Chair of Cancer Council’s National Skin Cancer Committee, expressed deep concern about this phenomenon. “It’s alarming to see the glamorization of suntanning culture, where young people view tan lines as desirable and actively seek suntans and sunburns on social media,” she explained.

“This behavior is dangerous because it involves intentional exposure to harmful ultraviolet (UV) radiation, significantly increasing the risk of developing skin cancer.” Professor Cust also highlighted that research indicates nearly one in three young Australians think it’s acceptable to suntan at their age. Worryingly, fewer than one in ten consistently practice all five recommended sun protection measures.

How to Combat the Trend

Australia may have the highest rate of skin cancer globally, but it’s almost entirely preventable. To combat this, Cancer Council recommends simple skin protection strategies: wear protective clothing, apply SPF50 or SPF50+ broad-spectrum, water-resistant sunscreen, use a wide-brimmed hat, seek shade, and wear sunglasses. These precautions should be followed whenever the UV index is 3 or higher - even on overcast days, as moderate to high risks still exist.

Making Sunscreen Cool

If your teen resists sun-safe attire, insisting bikinis are the only beachwear, there are better ways to address the issue. Professor Cust suggests building teens’ confidence in embracing their natural skin tone and incorporating sun protection into their routine, just like skincare. “We want young people to feel empowered to end the trend of skin cancer,” she stated.

She encouraged parents to have open conversations with their children about sun protection as an essential way to care for their skin. By adopting sun-safe habits now, their future selves will benefit. Simple reminders - such as applying sunscreen 20 minutes before swimming, wearing protective clothing, or checking the UV index before heading out - can be effective. Having extra sunglasses and sunscreen handy can also help reinforce these habits.

Lead by Example

Parents play a vital role in instilling these behaviors by modeling sun-safe practices themselves. “Parents can support their children by demonstrating sun protection habits and fostering comfort in their natural skin tone,” Professor Cust noted.

Understanding the Facts

While skin cancer diagnoses among young people are rare, they’re not impossible. “Research shows that most young Australians (74%) believe their skin cancer risk is low. While it’s true that most cases occur in those over 40, young people need to recognize how their current sun protection behaviors will affect their future,” Professor Cust explained. “Frequent UV exposure at a young age increases the likelihood of premature aging and skin cancer later in life.”

For questions or comments write to writers@bostonbrandmedia.com

Source: adelaidenow‍