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Food & Beverage
June 10, 2024

"Heinz Drops Limited-Edition Black Garlic Ranch & Harissa Aioli"

Heinz introduces a tantalizing treat with their latest release of limited-edition sauces: Black Garlic Ranch and Harissa Aioli. These flavorful additions promise to elevate any dish with their unique blend of ingredients, offering a delicious twist on traditional favorites. Don't miss out on the chance to experience the bold flavors of Heinz's newest creations, sure to delight taste buds and add excitement to your meals.

Boston Brand Media brings you the latest news - The Heinz brand has introduced two exclusive, never-before-seen sauces to the market: Black Garlic Ranch and Harissa Aioli, now available exclusively at Walmart and Target stores nationwide. Following a trial of six sauces in selected restaurants last year, Heinz has decided to bring two of the most beloved flavors to retail shelves, providing people all over the country with the opportunity to taste them for the first time. The debut of Black Garlic Ranch and Harissa Aioli signifies Heinz's first venture into testing innovations in restaurants before launching them nationwide.

In response to the growing demand, particularly among Gen Z, for diverse international flavors and cuisines, Heinz has developed Black Garlic Ranch and Harissa Aioli. These new offerings aim to enhance consumers' everyday dining experiences and deliver the unmistakable taste and quality that Heinz enthusiasts have come to expect.

  • Heinz Black Garlic Ranch (Exclusive to Walmart): Offers a distinct and velvety taste, melding the rich, subtle notes of black garlic with the creamy texture of ranch dressing.
  • Heinz Harissa Aioli (Exclusive to Target): Features a smoky blend of roasted red peppers, delivering a spicy kick and an internationally influenced twist on traditional aioli.

Katie Peterson, director of Heinz Innovation at The Kraft Heinz Company, reflects on the enthusiastic response last summer when the limited-edition 'sauce drops' were tested in select restaurant chains nationwide. Social media was abuzz with comments from fans who adored the sauces, particularly Black Garlic Ranch and Harissa Aioli, expressing a strong desire to obtain them. This overwhelming positive feedback prompted Heinz to launch these products nationwide, ensuring everyone could savor their deliciousness.

Boston Brand Media also found that this expansion of the 'Sauce Drops' program highlights Heinz's commitment to consumer-centric innovation. By utilizing Kraft Heinz's Away from Home arm to test new offerings directly with fans before retail launch, Heinz ensures that its products meet consumer preferences. The program capitalizes on consumer reactions as a valuable source of real-time insights, enabling Heinz to focus on refining flavor profiles and enhancing dipping experiences.

For questions or comments write to writers@bostonbrandmedia.com

Source: FNBNews

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