Reese's New Chocolate Lava Big Cup: Ooey, Gooey Filling Erupts

Reese's has introduced the Chocolate Lava Big Cup, a new treat with an indulgent, gooey filling that erupts with every bite. This latest addition features rich chocolate surrounding a deliciously oozy center, providing a delightful and unexpected twist on the classic Reese's Cup. Perfect for those who love a bit of excitement in their chocolate snacks.

Reese's has once again achieved perfection with its new Chocolate Lava Big Cup. This dessert-inspired creation features an extra layer of gooey, chocolatey filling, offering a rich and indulgent experience. Building on the success of the Caramel Big Cup, it introduces a decadent new addition to the brand's beloved product line, mimicking the luxurious center of a chocolate lava cake while enhancing the classic chocolate and peanut butter combo.

The brand has also unveiled Mt. Reese's, a CGI chocolate and peanut butter lava volcano, celebrating the new product. This virtual creation allows fans to enjoy and share the excitement of the new Big Cup on social media.

Melissa Blette, Senior Brand Manager at Reese's, stated, "Following the success of last year’s Caramel Big Cup, we wanted to give our fans an extraordinary experience. The Chocolate Lava Big Cup offers a unique treat with its rich chocolate lava layer, providing a flavorful adventure beyond the ordinary."

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Source: FNBNews‍