"TikTok has introduced an upgraded version of its 'TikTok Academy,' a marketing education platform aimed at helping businesses and marketers boost their skills and learn effective strategies for success on TikTok."
Looking to enhance your TikTok marketing strategy?
This is the solution you need. Today, TikTok announced an update to its TikTok Academy education platform, featuring a variety of new and revised courses designed to help you better understand your promotional options within the app.
TikTok initially launched the TikTok Academy platform in 2022, offering courses aimed at improving your foundational skills on the platform. After introducing a selection of new courses and features in June of last year, TikTok has refreshed the curriculum once more as we approach the holiday season, adding several new elements and updates.
According to TikTok:
“TikTok Academy, the official learning hub for marketers and agencies, has just been upgraded! With improved learning materials hosted on a brand-new interface, it’s your go-to resource for mastering TikTok ads.”
TikTok's marketing education program is organized into five categories, each containing various insights and elements.
The courses address all facets of TikTok marketing, including detailed insights into TikTok’s “Creative Codes,” which are identified as six key elements to consider in your outreach strategy on the platform.
TikTok Academy offers insights on all these aspects through free courses that provide numerous helpful notes and pointers for your planning process.
Most courses are relatively brief (with the exception of the initial “TikTok Basics” module, all are under an hour) and include useful notes. Even if you are an experienced marketer, you’re likely to find a few tips that can help refine your TikTok marketing efforts and enhance your results.
It’s certainly worth checking out, and if you already know the material, you can complete the courses more quickly and earn various qualification badges to demonstrate your expertise.
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Source: socialmediatoday