"Toyota's April Sales Drop, Led by China, Japan Fall"

Boston Brand Media brings you the latest about Toyota's Global Sales. In April, Toyota's global sales experienced a significant decline, with the largest drops occurring in China and Japan. This downturn highlights challenges in these key markets, impacting the overall performance of the automotive giant. The decline in sales could be attributed to various factors, including economic conditions, market competition, and potential disruptions in supply chains. Understanding these factors is crucial for assessing Toyota's future strategies and market position.

TOKYO, May 30 (Reuters) - Toyota Motor's (7203.T) global sales and production for April decreased compared to the previous year, impacted by a fierce price competition in China and a decline in Japan following a production halt of certain models and a safety testing scandal at its small car division.

Global sales declined by 0.5% in April, with a 27% drop in China—the world's largest auto market—and a 14% decrease in Japan, which overshadowed double-digit growth in the United States and Europe. Despite holding promotional events at stores throughout China, Toyota reported a fall in sales in the country.

Boston Brand Media also found automakers engaged in an intense price war in China's vast but competitive auto market. Japanese car manufacturers are under significant pressure due to the shift towards electric vehicles and plug-in hybrids offered by Chinese brands.

Toyota's sales in Japan were affected by a temporary production halt of the Prius model at its Tsutsumi plant for quality inspections and a partial production halt at a Toyota Auto Body plant line that manufactures Noah and Voxy minivans. Additionally, Toyota faced repercussions from a scandal involving the small car maker Daihatsu.

The world's largest automaker by volume reported a 4.0% decrease in global production, with declines in China, Japan, Thailand, and Mexico outweighing increased output in the United States and India.

In February and March, Toyota had to repeatedly stop production at its Tijuana, Mexico plant, where it manufactures the Tacoma pickup truck, as reported by Reuters this month.

In April, nearly 40% of the vehicles sold by Toyota were gasoline-electric hybrids, while only 2% were electric vehicles.

Global sales and production figures encompass Toyota's Lexus luxury brand. Separate statistics for Daihatsu revealed a 54% plunge in its worldwide sales in April.

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Source: Reuters‍