YouTube exceeds 1B monthly podcast viewers

YouTube has surpassed 1 billion monthly podcast viewers, reinforcing its dominance in the digital audio space. The platform continues to attract a massive audience, competing with traditional podcast streaming services. As video podcasts gain popularity, YouTube's influence in the industry grows, making it a top choice for both creators and listeners worldwide.

YouTube continues to strengthen its position in the podcasting industry, posing a strong challenge to both Spotify and Apple Podcasts. On Wednesday, the platform announced that it has surpassed 1 billion monthly active podcast viewers.

This achievement underscores YouTube’s growing influence in the podcasting space and highlights the increasing consumer preference for video-based content. In the past year alone, audiences watched over 400 million hours of podcast content on living room TVs.

Recognizing YouTube’s dominance, Spotify has been ramping up its efforts to compete by focusing on video podcasts. In November 2024, the platform began paying popular video podcasters in an effort to attract both creators and listeners. This strategic move is aimed at narrowing the gap with YouTube, which already distributes billions in ad revenue to its content creators.

Additionally, YouTube has announced improvements to mid-roll ads to enhance viewer experience while helping creators boost earnings. Starting May 12, ads will be strategically placed at natural pauses and transitions, preventing interruptions during conversations or action sequences.

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Source: techcrunch‍