The Weekly Sip: Summer Brews Aim to Win Over Gen Z Drinkers
This week’s edition of The Weekly Sip highlights how major beverage companies like Anheuser-Busch and Constellation Brands are launching new summer brews tailored to attract Gen Z consumers. With shifting preferences among younger drinkers, these brands are focusing on lighter, flavorful, and more socially conscious options to stay relevant. The push reflects a broader trend in the alcohol industry to innovate and connect with the next generation of drinkers through trend-driven marketing and product development.
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