ADF Foods To Debut Truly Indian Brand in the U.S. at Natural Products Expo West

‍ANAHEIM, Calif. — ADF Foods, a fourth-generation family-owned leader in gourmet frozen and shelf-stable Indian foods, proudly introduces Truly Indian. This new brand celebrates ADF Foods' rich culinary legacy while delivering exceptional craftsmanship and quality to the US market. The unveiling will take place at the Natural Products Expo West on Thursday, March 14, 2024, at the Truly Indian booth number #524.

“Truly Indian represents a culinary journey rooted in tradition and innovation,” says Bimal Thakkar, Chairman & Managing Director of ADF Foods, “With a commitment to quality and a dedication to preserving the rich flavors of India, we are excited to bring the diverse and vibrant tastes of our homeland to American households.”

Truly Indian, the latest addition to the ADF Foods family of brands, is dedicated to upholding the rich culinary heritage of India while maintaining the intimate essence of homemade cooking. Our meticulously curated selection showcases authentic Indian flavors, crafted with traditional techniques, promising a delightful journey into the heart of Indian Street Food. Established in 1932 as a humble storefront in Mumbai, ADF Foods has evolved into a global producer of over 400 diverse products, serving families in 55 countries.

From delectable frozen snacks and meals to robust cooking sauces and shelf-stable ready-to-eat entrees, each product is freshly made in India using time-honored small-batch cooking techniques and artisanal craftsmanship. With meticulous attention to detail, ADF Foods’ chefs artfully blend fresh, healthy ingredients with the finest Indian spices, ensuring that every Truly Indian dish is bursting with flavor.

Introducing The Truly Indian Product Line:

Plant-Based Entrees:

• Plant-Based Butter Chik'n (Frozen): A plant-based take on the classic flavors of Butter Chicken in a convenient frozen format.

Samosas:

• Vegetable Samosa: A flavorful blend of vegetables encased in a golden, crispy pastry, perfect for sharing. Approximately 80% of Indian restaurants in the US feature ADF Foods’ Ashoka samosas.
• Jumbo Vegetable Samosa: A larger version of the classic samosa, promising an indulgent bite.

Naan:

• Tandoori Naan: Soft and pillowy naan bread, expertly baked to perfection, ideal for pairing with a variety of dishes.
• Tandoori Garlic Naan: Infused with aromatic garlic, this naan elevates any meal with its bold flavors.

Vegan Cooking Sauces:

• Butter Chicken Sauce: A luscious, plant-based rendition of the beloved Butter Chicken sauce.
• Tikka Masala Sauce: Rich and aromatic, this vegan Tikka Masala sauce brings the essence of Indian cuisine to your kitchen.
• Madras Curry Sauce: A harmonious blend of spices in a vegan curry sauce, offering a taste of Southern India.
• Vindaloo Sauce: Bold and spicy, this vegan Vindaloo sauce is an invitation to savor the flavors of Goa.

Ready to Eat Meal Pouches - Vegan Entrees:

• Curried Chickpeas (Chana Masala): Chickpeas simmered in a fragrant curry, creating a hearty and satisfying dish.
• Spiced Lentil & Bean Chili (Dal Makhani): A comforting blend of spiced lentils and beans, offering a true taste of North India.
• Creamed Spinach & Tofu Curry (Palak Tofu Paneer): A creamy and indulgent spinach and tofu curry that's both nourishing and delicious.
• Potato Pea Curry (Aloo Matar): A classic combination of potatoes and peas in a flavorful curry, reminiscent of home-cooked comfort.

Ready to Eat Meal Pouches - Vegan Rice:

• Tikka Masala Rice: Fragrant basmati rice paired with the iconic Tikka Masala sauce, creating a convenient and tasty meal.
• Bombay Biryani: Aromatic and flavorful, this vegan Biryani showcases the culinary diversity of India.

Roti Wraps - Indian Street Food:

• Cottage Cheese & Green Pepper (Paneer Tikka): A fusion of flavors wrapped in a soft roti, capturing the essence of Indian street food.
• Tandoori Spiced Potato (Tandoori Aloo): Spiced potato filling wrapped in a tandoori-flavored roti, offering a satisfying and flavorful bite.
• Cauliflower and Potato (Aloo Gobi): A medley of cauliflower and potato, encased in a soft roti for a handheld delight.
• Cottage Cheese & Biryani (Paneer Biryani): A marriage of paneer and 
• biryani, expertly wrapped in a roti for a convenient and savory treat.

About Truly Indian

Truly Indian is a proud member of the ADF Foods family of brands. Born out of the rich culinary heritage of ADF Foods, Truly Indian is committed to delivering authentic and flavorful Indian foods. With a focus on quality, tradition, and innovation, Truly Indian brings the diverse and popular flavors of India to tables around the world.http://www.trulyindianfoods.com/

About ADF Foods

Founded in 1932, ADF Foods is a 4th generation family-owned enterprise and a leading producer of frozen and shelf-stable prepared Indian foods. With state-of-the-art factories and a global presence, ADF Foods offers over 400 products to families in 55 countries. The brand remains dedicated to its roots and recipes, crafting culinary delights that capture the essence of Indian cuisine. www.adf-foods.com

Source: Fooddive‍