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Food & Beverage
May 31, 2024

Africa's Big 7: Prime F&B, Hospitality, Trade Opportunities

Africa's Big 7, featuring a vast global exhibitor network meticulously selected to ensure buyers access a diverse range of innovative products, will hold its upcoming edition from June 11 to 13, 2024, at the Sandton Convention Centre in Johannesburg, South Africa. Serving as a platform for discovering the latest trends and understanding consumer demand dynamics, it equips industry professionals with insights for informed business decisions. With exhibitors worldwide, attendees can explore an unmatched array of offerings, fostering valuable connections and driving growth within the food and beverage industry.

Marking its 21st edition, Africa's Big 7 remains Africa's premier retail-oriented food and beverage trade event, uniting a global roster of exhibitors, food and beverage communities, and industry leaders. It serves as a key hub for sourcing, trendspotting, and networking with top trade buyers and influencers. The 2024 edition aims to set new standards, showcasing the potential to revolutionize the food and beverage landscape in this vibrant region and beyond, taking advantage of Africa's $313 billion food and beverage market.

Attendees can directly engage with buyers and retailers, forging essential partnerships and agreements. This event offers an exclusive gateway to premium insights and unmatched opportunities in the retail sector. Suppliers to Africa's food and beverage industry leverage Africa's Big 7 to debut new products, secure sales with key decision-makers, nurture enduring relationships, and structure import-export deals.

Boston Brand Media also found that the exhibition showcases a diverse range of products and services across the entire sector, including:

Retail-Ready Food: encompassing fats & oils, dairy products, meat & poultry, pulses, grains & cereals, food processing, power brands, ready meals, food to go, frozen & chilled products, fish & seafood, fruit & vegetables, grocery products, and sweets & confectionery.

Beverages: featuring dairy, juice, energy drinks, cordials and concentrates, water, soft drinks, coffee, wine, spirits, beer, tea, and health drinks.

Technology Solutions: covering point-of-sale (PoS) systems, customer relationship management (CRM), IT/software solutions, logistics, kitchen equipment, cold chain management, packaging materials, stock tracking, packing and shelving solutions, retail technology, storage and warehousing solutions, packaging machinery, and refrigeration.

Catering and Bulk: including fats and oils, bulk ingredients, spices, and commodity ingredients.

Baking: offering dairy, flour, bulk ingredients, desserts, and grains.

New Trends: highlighting non-GMO products, plant-based protein options, vegan alternatives, health and wellness products, and keto-friendly options.

Africa’s Big 7 represents an ideal marketplace for brands within the F&B industry, given the significant potential of Africa's food and beverage market. This market, valued at $313 billion, is forecasted to soar to $1 trillion by 2030. Urban areas currently host 35% of employment in the food economy, with 60% dedicated to the restaurant sector. Africa's population, currently at 1.3 billion, is expected to surge to around 2.5 billion by 2050. Projections indicate robust growth in the E-Commerce sector of the African F&B industry, averaging 18.19% sales growth from 2021 to 2025, reaching an estimated market volume of about €2.38 billion by 2025. Furthermore, Africa's food and beverage imports are anticipated to rise to approximately €92.41 billion annually by 2025.

Special Features for Africa’s Big 7 -

Experience a culinary extravaganza like no other at the 2024 Econo Foods Game of Chefs, where the finest in African culinary arts converge. Witness renowned chefs from across the continent gather under one roof for a thrilling three-day competition, pitting emerging young talents against established names. Immerse yourself in South Africa's culinary excellence with live demonstrations by top chefs and restaurants, offering insights into their acclaimed dishes and culinary techniques. Don't miss this exclusive opportunity to delve into the minds of culinary masters and gain a unique glimpse into their inspiration and philosophies. Join us at Africa's Big 7 for an unforgettable culinary journey.

2024 Econo Foods Global Pizza Challenge

The Global Pizza Challenge, originating in 2009, has evolved into the largest pizza competition worldwide, featuring national champions competing at an international level. Celebrating its 15th year, organizers eagerly anticipate passionate, independent pizza makers showcasing their culinary masterpieces at culinary exhibitions and various venues worldwide. Engage in the culinary excitement at the highly anticipated Global Pizza Challenge 2024, scheduled from June 11 to 13, 2024.

2024 Econo Foods National Burger Challenge

Indulge in the sizzling fervor of the Econo Foods National Burger Challenge 2024, set to unfold from June 11 to 13, 2024, at the Sandton Convention Center in Johannesburg, within the vibrant Africa Big 7 event at the Econo Foods Culinary Village. Experience firsthand the artistry behind crafting the perfect burger as local chefs and amateur cooks showcase their creativity by crafting unique burger creations.

SA Bakers Challenge

The SA Bakers Challenge offers both novice and experienced bakers an opportunity to shine in various baking competitions. Hosted by the South African Bakers Association, this event will take place from June 11 to 13, 2024, showcasing the essence of baking excellence in South Africa on a prominent stage.

Co-Located Events with Africa’s Big 7

Alongside Africa's Big 7, the Hotel & Hospitality Expo Africa and SAITEX will co-locate, combining exhibitors and visitors across 4000 square meters of exhibition space. This collaboration aims to unlock prime opportunities in food and beverage, hospitality, and trade. By synergizing the retail food, interiors, and hospitality industries, these shows create a platform attracting a diverse range of attendees under one roof, fostering robust business networks.

For questions or comments write to writers@bostonbrandmedia.com

Source: FNBnews

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